Copywriting is both an art and a basic need in any job related to marketing or advertising. It's often the first job people get in these industries and a skill they continue to sharpen throughout their careers. What you're reading at this very moment is copy.
What makes good copy? How do you engage your audience quickly? How do you capture them and hold them? How do you get your point across quickly enough that you don't lose their attention yet interestingly enough that they don't forget you? Kizito has extensive copywriting experience and he sees it as both an art and a science, he'll be your guide in this workshop.
Copywriting is text with the intent of educating, persuading or influencing an audience, usually to sell a product or service. It takes understanding your audience and how to influence decision-making with words and suggestions. Can you do that in English? Would you like to? Let's have a great club!